Blogger helps to publish blogs that allow multi-user blogs with time-stamped entries. It is most relevant platforms for publishing your blog. Google itself host the blogs. Blogger.com is a free platform owned by Google where you can create blogs and share whatever you want. It may be a personal or professional blog. Blogger was launched by Pyra Labs on august 23, 1999. Google purchase Picasa in 2004, that what allows users to post photos to their blogs. In May 2007, the blogger had completely moved to google operated servers.
BENEFITS OF BLOGGER.COM
GET A BETTER JOBS
9 out of 10 companies mine online profiles before making a new hire. Employers want to hire people who have strong online influence. So that is the reason why blogging is a simple way to achieve that.
START NEW BUSINESS
Pat Flynn created a blog called Green Exam Academy and he started sharing his thoughts and insights on architecture. When he was off from his job he started taking his blog seriously and after one year later the blog became a $100,000 per year business.
BECOME A BETTER WRITER
When you simply write pages day after day it helps to become a better writer. Active blogger spends his time doing exactly like this. The more you blog, the more you write – and the better writer you become.
GET IMMEDIATE FEEDBACK
An author has to wait months between finishing any book or novel and reading their feedback’s but bloggers read their readers reviews the said day they publish their blog.
ESTABLISH YOURSELF AS AN EXPERT IN YOUR FIELD
When you start blogging you can write any subject you like. In the meantime, you write more posts and share more blog, you’re website will change from just another blog into a powerful demonstration of your knowledge in a field.
HOW TO PROMOTE YOUR BUSINESS USING BLOG
Blogs provide an inexpensive and easy way to increase visibility for your business. Your blog helps to keep your web presence fresh. Even if most of your site has evergreen content, your blog offer a steady stream of new content that helps to draw new visitors. When you create a blog for business, you have a blank slate on which to etch the personality of your company and your brand.
Plan your content
Your blog has to be valuable. If your most recent post is updated more than a month ago then you’re in trouble. Notice how many posts will update per week, and decide what topics you will tackle. If something interesting comes out, feel free to swap out topics.
Write about the super 7
Several types of content are well-suited to blogs.
- Promote new products and services.
- Position you as an expert.
- Announce new or recently completed projects.
- Answer customer questions
- Advertise attainment, awards, or enterprise recognition.
- Advertise job opening.
Plant those keywords
When you’re planning out any content then keep keywords in mind. All contents on your blog should be optimised with keywords. Search popular keywords in your industry. GOOGLE INSIGHTS is a helpful tool for finding good keywords.
Submit to search engines
If we want to get more clicks then use good keywords, if you have submitted your blog to a search engine. Submit your blog URL to Google, yahoo, Bing, and Technorati.