Hello folks, in this blog I will be covering all the steps to master Facebook Page Marketing to grow your business. I will be adding one new step every day. So stay tuned.
4 Steps to grow any business using Facebook:-
- Create Facebook Page
- Reach more people with Facebook ads
- Create high quality content to engage audience
- Influence new people with mutual connections
Do you know! Facebook users spend 40% of their time on the newsfeed alone.
Facebook Ad Fundamentals:-
Accurately advertising to your targeted audience is the key to Facebook Marketing. You can reach people that match your audience based on their:-
- Demographics – gender, age, and more.
- Location
- Interests – hobbies, activities, Facebook pages they like and more.
- Buying behavior – online and offline
- and more.
3 Step Facebook Sales Funnel
- Creating high-quality content to engage the audience [ Aim: Attract Fans]
- Here Content includes – images, infographics, videos, or anything that will engage people.
- Promotions/Offers [Aim: Gain interest Fan => Lead]
- Convert a fan to lead by offering incentives, deals, contests, and ebooks.
- Build Trust [Aim: Lead => Client]
Reasons you need a Facebook Page
- To connect to the audience or share updates related to your business/brand/organization.
- Facebook pages come lots of benefits like
- Running a poll
- Hosting events
- Sharing stories, and more.
- Directly connected to the customer base for feedback and a quick reply from them.
Create a Facebook Page
- Log in to your Facebook account, if you don’t have an account then create one.
- Click the down arrow on the top right corner of the page, and then click on Create Page
- Pick a specific page type that you want to create.
- Local Business or Place
- Company, Organisation or Institution
- Brand or Product
- Artist, Band, or Public Figure
- Entertainment
- Cause or community
- Customize Facebook Page @username to claim your Facebook URL
- It’s a one-time thing so be careful while creating it, it is possible to change in the future but not certain as we need to request Facebook.
- Add Cover photo
- Image size – 180 x 180 px
- Add profile picture
- Image size – 828 x 315 px
- Choose a Button for Call to Action on your page
- Facebook gives you four options to choose from:-
- Book our services
- Get in touch with us
- Learn more about us
- Make a purchase or donation
- Use our app or game
- For this blog, I will be using Shop Now button under the fourth option – Make a purchase or donation.
- Next, we can add a link to this button.
- Facebook gives you four options to choose from:-
- Add a short description in the About section
- It appears in google search results so choose keywords accordingly
- Fill All the Page Information in the About Tab
- Including Address and Phone, required for google location search
- Choose a Facebook Page Template
- Go to page settings => Edit Page => Templates
- Click on the edit button and choose the appropriate template as per your need.
- Customize Tabs on Facebook Page
- On the same Edit Page, go to the tabs section and toggle the Tabs as per your need.
- Customize Facebook Audience
- Under Page Settings, goto preferred page audience in the left-hand sidebar
- select location, age, and interests
- Assign Page Roles
- if there is more than one user using the page, you should make use of Facebook role manager
Build Your Audience
- Invite your friends
- At least 25 likes required to claim the Facebook Url
Build Your Page By Adding Content
- Post a minimum of 10 posts including text, images, videos, etc.
- Don’t pose all in one day, make use of the schedule button or draft to post later using the Publishing Tools tab.
Yes, I know I can cover more steps in this series of Master Facebook Page Marketing to grow your business, which I will be, actually a new step daily.
That’s all for today, thank you for your time. Stay tuned for a new Facebook tip tomorrow.
Please feel free to send me any comment, suggestion, or correction you may have by writing in the comment box below.